Catering to university students, The Second House is a space where students can find a balance of the comforting warmth of a home and the boundless spectrum of new and colorful experiences that define the university journey. Their commitment extends beyond well-designed rooms and state-of-the-art facilities. They believe in cultivating a stimulating atmosphere that encourages personal and academic growth, creating a haven that resonates with the unmistakable feeling of home.
The Second House
Objective
The overarching visual system aims to use imagery that evokes growth, connection, and community. The choice of a palette that is mostly basic colors is rooted in the idea that university life serves as a foundational period for self-discovery and growth. The vibrant and striking elements harmoniously form an atmosphere that is visually engaging in order to reinforce The Second House’s role as a safe space where individuals can flourish.
Brand Scope
Brand Identity, Brand Collaterals, Environment
Photography from The Second House
Environment
A variety of visuals were developed to be displayed around the communal spaces to build a stimulating environment where residents are actively encouraged to thrive and explore their potential.
