Nala is a femtech brand that focuses on period care products. It exists to “disrupt” periods by taking feminine TLC a little more seriously—through periods that are safer, kinder, and healthier both for the womxn who experience them, and the world that carries them.
Nala
Objective
Our design strategy was guided by the remarkably strong commitment to make periods easier, healthier, and more comfortable—of course, with women and their overall well-being as front and center—and to create a visual personality that’s not only fun but also empowering and embracing of their mission. It was a branding process as conscious as Nala.
Brand Scope
Brand Identity, Packaging
Project under Serious Studio
Project Team
Creative Direction: Deane Miguel & Kookie Santos
Lead Strategy: Karina Abola
Lead Design: Angela Chua
