Comme by Calli is a clothing line based in the Philippines that offers accessible and affordable elegant formal wear for women. Comme is a sub brand of Calli Collective which is a brand that provides bright and breezy apparel for the sunny Filipina.
Comme by Calli
Objective
I wanted the overall look to exude beauty and grace by anchoring Comme’s visual aesthetics to the elegance in movement of the fabrics and the craftsmanship involved in each piece. With formal wear as the key offering, the touchpoints are designed to look clean, elevated, and mature. This is supplemented by the soft and refined visual accents that use strands of thread as a source of inspiration and organic elements to help create a distinctly Comme look.
Brand Scope
Brand Identity, Social Media Templates
Photography from Comme by Calli
The logotype was designed by Jo Malinis, a type designer based in Manila.
For the brand seal, I decided to further customize the letter C from the logotype by duplicating it as a subtle hint to its full name, Comme by Calli. An intertwined monogram subtly forming a heart was designed from the letter C’s as a premium touch and sophistication.
The creative direction for the photography hopes to showcase the captivating allure of women who radiate elegance, confidence, and beauty when they wear Comme’s dresses.
For more information about Comme by Calli, check them out here.