Alt Scoops is a dairy-free oat milk ice cream brand that’s made with 100% vegan ingredients. A brand launched by Hygge Beverage Co. which is a company that celebrates the hygge lifestyle through its range of products. They believe simple pleasures in life can be attained without compromising on quality and taste. Alt Scoops is a game changer in the local ice cream industry as it is one of the very few plant-based and dairy-free options out there.
Alt Scoops
Objective
Mirroring the essence of the mother brand, the brand identity embraces a vibrant and warm creative direction that evokes a sense of joy and comfort in the simple things.
Brand Scope
Brand Identity, Packaging, Social Media Templates
Photography from Alt Scoops
Brandmark
A bold custom logotype that is balanced and has features resembling the motion of scooping ice cream.
Hygge Lifestyle
Each flavor variant features different forms of hygge living as a way to build a connection beyond just selling the ice cream. By depicting moments of joy, celebration, and togetherness, we tap into the desire for a lifestyle that exudes comfort and coziness that consumers can visualize themselves in.
Physical Space
Alt Scoops opened their first store at The Podium mall in the Philippines where their guilt-free ice cream can be customized with various toppings to elevate the experience further.
